How Zawafi's Diner Boosted Sales and Built Brand Identity with Custom Merchandise

How Zawafi's Diner Boosted Sales and Built Brand Identity with Custom Merchandise

In the competitive world of the restaurant industry, standing out is crucial. Today, we are excited to share the inspiring success story of one of our valued clients, Zawafi's Diner. Known for their delicious oriental fusion dishes and warm, inviting traditional atmosphere, Zawafi's has successfully used custom merchandise to boost sales revenue and establish a stronger brand presence. Here’s how they did it.

The Challenge

Zawafi's Diner, a beloved Chicago eatery, had built a loyal customer base over the years. However, they faced a common challenge: how to further increase revenue and enhance their brand identity in the saturated market of middle-eastern food. They wanted to create a deeper connection with their customers and encourage more frequent visits and higher spending per visit. 

The Solution: Custom Branded Merchandise

Zawafi's Diner decided to partner with us to create a line of custom branded merchandise, ranging from items in-store like branded coasters, to T-shirts and hats, which are sold to customers. Our goal was to provide them with everything they need, that being products that would not only appeal to their existing customers but also attract new ones.

  1. Understanding the Brand: We started by getting to know Zawafi's Diner, their traditional oriental values, and their customer base. This understanding was crucial in designing merchandise that truly reflected their brand.

  2. Product Selection: Together, we chose a range of items that would resonate with their customers. This included branded t-shirts, coffee mugs, hats, and even aprons. Each item was carefully selected to ensure it aligned with the diner's casual yet traditional vibe.

  3. Implementation: Once the designs were finalized, we moved quickly to produce and deliver the merchandise. Zawafi's Diner began selling these items both in-store and in nearby tourist shops, creating an additional revenue stream for them.

The Results

The impact of introducing custom merchandise at Zawafi's Diner was immediate and significant:

Increased Sales Revenue - The sale of custom merchandise provided an additional source of income. Customers loved the idea of taking a piece of Zawafi's Diner home with them, and the products became popular gifts as well.

Enhanced Brand Loyalty - The merchandise helped deepen the connection between Zawafi's Diner and their patrons. Regular customers proudly wore their branded t-shirts and used their mugs, essentially becoming brand ambassadors - for free!

Stronger Brand Identity - The consistent use of branded merchandise reinforced Zawafi's Diner's presence in the community. It helped them stand out in a crowded market and attract new customers who were drawn to their strong brand identity.

Prototype mock-up of a black trucker cap for Zawafi's. They later ordered 150 hats to re-sell at their location.
^ Prototype mock-up of a black trucker cap for Zawafi's. They later ordered 150 hats to re-sell at their location. 

Customer Testimonial

Founder and CEO Ahmed Zawafi states, "Custom Merchandise has allowed us to boost sales revenue and establish a stronger name for ourselves." This testimonial highlights the value and impact of custom branded merchandise for businesses of all sizes.


Zawafi's Diner's success story demonstrates the power of custom merchandise in enhancing brand identity and boosting sales. By offering unique, branded products, they were able to create a stronger connection with their customers and stand out in a competitive market. We are proud to have played a part in their success and look forward to helping more businesses achieve their goals through custom merchandise.

If you're looking to boost your sales and build a stronger brand, contact us today to discuss how custom merchandise can make a difference for your business. 

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